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Still, Warzel said not everyone likes seeing ads early. "There are a lot of people who want to be surprised and can't help but see these things floating around the Internet or picked up by news agencies. So the element of surprise is taken away."

Procter Gamble's Tide also hasn't released its ad, but it has given some details. For instance, the company said that the ad will include both teams in the Super Bowl the San Nike Stefan Janoski Max Gray

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Nike Sb Supreme Tan

NEW YORK (AP) So much for surprises.

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Nike Sb Supreme Tan

There might also be some surprises from advertisers that have already released ads. Experts say some companies may tinker with their plans.

To be sure, a few companies are betting that there's still cachet in making the "big reveal." The few advertisers that are staying mum this year are hoping they Nike Stefan Janoski Max Suede

"Oreo has developed this ad for the Super Bowl and, as such, it's only fitting that it debuts during the Super Bowl," according to an Oreo statement.

"We feel that the magic of the ad would be lost if we revealed it before its slot in the game," said Chris Lillich, the company's associate marketing director.

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That hasn't stopped ad experts from speculating. "Oreo's advertising might really hit the mark because people are tired of sex and beer," Lippert, the columnist, said. "Blackberry's commercial is coming from a British agency so I have high hopes for it."

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In recent years, more advertisers have been making their spots public before the Big Game.

Francisco 49ers and Baltimore Ravens and discuss stains that might be worth keeping.

can accomplish what Chrysler did last year its two minute halftime spot featuring Clint Eastwood was so unexpected that it was one of the most memorable ads of the game. "This year, no one knows what Chrysler is doing."

Besides Chrysler, companies that haven't revealed their spots yet include Mondelez' Oreo and Research In Motion's BlackBerry. All the companies have so far declined to discuss their plans for Super Bowl publicly.

Companies have good reason for doing this.

ads online up to a week or more before Game Day.

Something to watch for, Lippert said: Whether Volkswagen changes its Game Day spot that features a Minnesotan man with a Jamaican accent, which faced some Nike Sb Supreme Tan criticism in the days leading up to the Super Bowl from some people who deemed it culturally insensitive.

The majority of the 30 plus Super Bowl advertisers have been releasing their spots in the days leading up to the game. So it's unlikely there'll be lots of action off the football field to make viewers drop their jaws on Sunday.

Few surprises in Super Bowl ads

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Nike Sb Supreme Tan

Nike Sb Supreme Tan

Gone are the days when Super Bowl spots were closely guarded secrets. With the growth of social media sites like Facebook and Twitter, it's no surprise that more advertisers are releasing Nike Sb Janoski Digi Floral Camo

Advertising fans already can catch a glimpse of "Spider Man" actor Willem Dafoe in a Mercedes Benz ad. They can watch a baby Clydesdale grow up in an Anheuser Busch commercial. They even can spot old people partying in a Taco Bell ad.

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